PPC (Pay-Per-Click) advertising is generally used for gaining traffic conversions, leads, and higher sales.

Performing the right PPC advertising tactics will surely bring tons of traffic into your landing pages, which directly increase your CTR (Click-Through-Rates).


If you are new to PPC advertising, then it might be quite a tough job to have good ROI (Return-On-Investment) and CTR.

Before we start, let’s have some discussion about CTR and its importance:

What is CTR? Why is it important?

Click-through rate is the number of total clicks on your ads per total impressions.

For example: (Total Clicks on Ad / Total Impression) = Click-Through Rate

Having high CTR is essential for your business because it directly affects the quality score. Good quality score means your ads haveimpressive high volume and also helps in ad rankings.

Now, 6 Proven PPC Advertising Tactics are as follows:

  1. Keyword Research

Keywords are the way into your business achievement. Keyword research is the most require process that should have been performed at the absolute starting point of your PPC battle.

Just right and mainstream keywords can lead huge amounts of deals to your advertisements as your promotions can be unmistakable to the most extreme number of clients. You have to have each conceivable data on the keywords on which you are going to process your PPC publicizing like the keyword search volumes, keyword troubles, rivalry of keyword, and so on.

  1. Target Mobile Users

Mobile users are dominating social media marketing as well as Google marketing. More than half of global audience is using mobile to access online information.

If your site bad for mobile user i.e. bad mobile-friendly content then you will lose more than 50% of traffic, which is really big loss to your business.

So, make sure your ads are mobile friendly and fast loading speed.

  1. Bid Optimization

Bid Optimization is basic to enhance keyword offerings. It enables you to isolate the essential measure of offer to the particular keywords.

For instance, on the off chance that one of your keywords is positioned over SERP, at that point, you are certainly going to offer the most extreme measure of cash to that catchphrase. While for another situation of lower-positioned keyword approves of less keyword offering.

  1. Use Ad Extensions

Ad Extensions are an easy way to increase CTR as this attracts the users to click on ads. It is 100% useful to increase your click-through rates.

Ad Extensions are the data that you present on the Ad see that presentations on the Search Engine Result Page. You truly need to concentrate on Ad extensions since it drives more traffic and increment the CTR rate. It helps in improving your Google Ads.

  1. Competitor Analysis

It’s constantly something worth being thankful for to watch the conduct of your rivals. It encourages you to get mindful of your way advances and diminish the hazard that you may confront.

It is the best thing you have to begin within the light of the fact that it’s the rival how you become acquainted with which keywords, advertisements, or point of arrival you have to work with for your advantage. There are sure instruments for discovering the contender’s fundamental keywords, as Ahref, KeywordSpy, and so on.

  1. Have a perfect landing page

At whatever point somebody taps on your ads to enter your landing page, you need to have a go at all that you got the opportunity to make that page look extremely extraordinary and alluring. This is where the guest either changes over or they don’t.

You have to apply top-notch item pictures, quality data and be explicit on your focuses. Likewise, ensure that the introduction is extraordinary on a cell phone.

On the off chance that you are centered on the above focuses, at that point, nobody can prevent you from developing your Google Ads business.


Hence, following these points will surely increase your CTR and increase the ROI of your online business. If you find any confusion on any of the points then you can consult a PPC expert without a doubt.

So, when are you advertising yur products through PPC?



Please enter your comment!
Please enter your name here